The manufacturer grew tired of customer complaints and found a clever solution
Imagine you order a product from an e-commerce platform and the product arrives damaged – such a situation won’t make you happy. And let’s be honest, we have all been in this situation. Most of the time, it is not the manufacturer’s fault but the courier handler’s fault, who tosses around the parcels.
Therefore, when a Dutch bicycle manufacturer received multiple complaints about their cycles being delivered in damaged condition, the manufacturer found a clever idea to protect its cycles and ensure that customers do not receive damaged cycles.
The manufacturer in question is a Dutch cycle manufacturer named VanMoof.
VanMoof offers cycles online, but the company grew tired of complaints from customers pointing out that they received damaged cycles.
VanMoof knew well that it wasn’t their fault but the courier services’ fault, which did not handle the packages properly.
Therefore, to reduce such damage, they started printing a television on their cycle boxes.
Given that a television was printed on the boxes, courier services thought they were delivering televisions and not cycles. Therefore, they took immense care in handling VanMoof’s cycle boxes. The result was reduced damages and fewer complaints.
