Mumbai-based Entod Pharmaceuticals’s ‘PresVu’ eye drops received suspension notice for misleading marketing campaign.
Misleading marketing strategy has destroyed repuy companies in past. Even, companies had a to pay a huge amount of compensation fees to the customer. The recent focus is on ‘PresVu’ eye drops that claimed various benefits including relief from presbyopia which is an age-related farsightedness. During this condition, aged people feel difficulty in viewing close objects clearly, tation of manwhich creates dependency on reading glasses. The concerns were raised since the firm promoted it as “first eye drop in India designed to reduce the need for reading glasses.”
The Drugs Controller General of India (DCGI) has issued a suspension quoting “…considering the public interest, the permission dated 20.08.2024 issued to manufacture and market of Pilocarpine Hydrochloride Ophthalmic Solution USP 1.25% is hereby suspended till further order under the provisions of rule 84 of the New Drugs and Clinical Trials Rules, 2019, of the Drugs and Cosmetics Act, 1940”. Till now, there hasn't been any scientifically proved report that the pilocarpine hydrocholoride ophthalmic solution can reduce the need for reading glasses.
Generally, Eye drops provide relief from various eye problems, including redness, itchiness, conjunctivitis, swelling and discharge. But, are you using the best solution for your problems? Let's understand what you need to know before buying eye drops.
There are two types of eye drops widely available in the market. The ‘Prescription’ eye drops are abbreviated as ‘Rx’. The ‘Non-prescription’ variants are known as over-the-counter or ‘OTC’ eye drops. Of course, ‘Non-prescription’ drops work well in certain cases and they are preferred by many patients due to low cost. However, in serious conditions, the doctors prescribe only ‘prescription’ eye drops. The patient must understand the problem thoroughly before buying the eye drops.
Age, pollution, contact lens and excessive screen exposure are the major causes of eye dryness which leads to lack of tear production. In these cases, lubricating eye drops or artificial tears provide instant relief. The OTC lubricating eye drops make your eyes feel more comfortable and moist. You should avoid decongestant eye drops for dry eyes
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Usually seasonal allergy, lack of sleep or eye injury lead to eye redness. The decongestant or whitening eye drops, containing vasoconstrictors shrink the small blood vessels along the whitish area of eye provide relief. Stay away from overuse of decongestant eye drops and immediately consult with an ophthalmologist if the situation persists.
For Itchiness or seasonal allergies, the patients need antihistamine eye drops to reduce histamines inside the body. The OTC antihistamine eye drops can also reduce redness, watering and swelling. Remember, these are never recommended for long-term use.
It's important to determine the underlying cause before buying eye drops. It can simply because of excess workload or any serious infection. The lubricating eye drops provide a temporary relief if the reasons are visual stresses, allergy or discharge.
Pink eye or conjunctivitis is one of the most common eye infections in spring, cold, and summer seasons. Remember, the viral conjunctivitis is extremely contagious, so the first step should be isolation of patients. The patients are treated with OTC lubricating eye drops to provide comfort. In case of bacterial conjunctivitis, a patient needs medical attention and prescription eye drops as it leads to thick and sticky discharge. In case of allergic conjunctivitis, OTC lubricating and antihistamine eye drops should be used
For contact lenses, rewetting drops are used to provide relief from dryness. Take advice from an eye care practitioner before long-duration use.
Consult with an ophthalmologist in case of prolonged eye problems.
