A year of small pleasures and big bets, where Indian money flowed in 2025. 2025 closed with a clear message: Indians spent like they were living in two worlds at once, one governed by daily rituals (coffee runs, food delivery, streaming) and the other by big-picture bets (crypto, mutual funds, travel). Household wallets grew more elastic: small recurring spends multiplied, while investment appetites widened. Here’s a data-backed look at the categories that dominated spending across India last year and what that tells us about the country’s changing priorities. Daily comforts: Coffee, Quick Meals and Food Delivery The single most visible trend on city streets was the steady caffeine and delivery culture. Consumption of coffee, from local filter kaapi to premium cold brew, continued to climb as urban Indians treated coffee as a daily ritual and a remote-work fuel. Market trackers estimate steady growth in India’s coffee market in 2025. At ...
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