Published By: Rohit Chatterjee

Trivia: Rebranding Multiple Times – Major Motorcycle Makers to Change Their Logos on Several Occasions

While brands usually do not like to tinker with their identity, some motorcycle makers have not stuck to the usual norm

Take any brand in the world; their names and logos are the most critical aspects of their identity. Without the name and the logo, their identity is lost. However, in the world of motorcycles, some brands have dared to change their logos, not once but on multiple occasions.

Royal Enfield

The British motorcycle manufacturer changed its logo when it was purchased by the Indian group Eicher Motors.

Hero

Founded in 1984, Hero worked in collaboration with Honda till 2011. However, when the collaboration ended in 2011, Hero rebranded itself with a new logo.

Honda

Honda started in 1947, and over the years, the company has changed its logo as many as nine times.

Bajaj

One of the largest two-wheeler makers in the world, Bajaj started with the above logo in 1949. In 2004, the company changed to the present logo.

KTM

Known for making some of the best off-road-focused motorcycles, Austrian brand KTM has changed its logo on 10 occasions.