Why do we often go overbudget during our grocery shopping in the supermarket? Read on to know more. Has it ever happened to you that when you went to the supermarket to buy a pack of milk and bread and came home with ten other things? Does that make your head scratch with confusion and amazement because you consider yourself to be very wise with money? The answer is simple, your grocery store or supermarket are psychologically making you spend more by few tricks. Though they are meant for your convenience and sometimes have really good offers and schemes but admit it; they want to empty your wallets. Here are some of the tactics with which your grocery store is making you pay more money. The gigantic shopping carts. Generally, in the supermarket, even if you are supposed to buy few things, you are made to take a gigantic shopping cart. Why? Because of the psychological trickery, that big cart would make you or inspire you to buy many things. You would want to fill up the “big” cart with supplies. Hence, big purchases. Catchy signs and sale brochures. As soon as you enter the store, you notice the huge sale signs, which instinctively makes you rush and buy the things on sale. Also, as soon as you take a shopping cart, you are presented with brochures with juicy deals on it, tempting you to buy things that you don’t even need. All the essentials are hidden. Have you ever wondered why the essentials like milk, lentils and daily spices are at the back of the store, or they are hidden from the view? Well, it is not co-incidental rather intentional. They want you to go through aisles and mazes to find your essentials so that you end up buying even the things you don’t require. Eye-level is very vital. Things like chocolates, cookies and ice-creams are often placed on a lower shelf where a child could easily find them and make parents purchase them. Also, most of the costly items are often on your eye-level, and the cheap items are hidden away on lower shelfs so that you would buy the pricey option. Impulse buying near the cash counter. Have you ever been tempted to buy candies and stationery items placed near the cash counter? Well, we certainly have! These counters are strategically placed so that you impulsively buy them too during the final check out. So, next time when you visit your local supermarket, beware of these tactics and save your money.
