Dubai Economy & Tourism Launches Inviting Campaign for Indian Market, Offering Summer Escapes

Dubai's Department of Economy and Tourism has launched a new summer campaign aimed at inviting Indian family travelers to enjoy a memorable and enriching getaway in the city. The campaign features popular actress Poonam Dhillon and celebrity couple Divyanka Tripathi and Vivek Dahiya. The campaign video showcases the diverse range of outdoor and indoor activities that families can enjoy in Dubai, promising an unforgettable holiday experience. The core narrative of the film revolves around the theme of family bonding, bringing together three generations in a unique storyline. Poonam Dhillon portrays a relatable and supportive maternal figure who introduces them to the vibrant and varied world of Dubai. The campaign aims to create lasting memories and treasured moments for families visiting Dubai during the summer season.

Captivating moments in Dubai: Poonam Dhillon's grand Dubai adventure

The campaign film titled "Do you believe it?" takes viewers on a captivating journey with Poonam Dhillon and her grandchildren as they embark on an adventure-filled day in Dubai. The film showcases the city's vibrant and modern atmosphere, capturing the excitement and joy of exploring its various attractions. Through visually striking and colourful scenes, viewers witness a range of activities, including a futuristic experience of time travel in a shuttle spaceship at the Museum of the Future. Adrenaline-inducing moments are highlighted, such as the Edgewalk experience at Sky Views, a desert drive in vintage four-wheel drives, and a thrilling hot air balloon ride chasing the clouds. The day concludes with a high-speed adventure at the Storm Coaster, adding an exhilarating finale to the family's action-packed day in Dubai.

Statement by Bader Ali Habib

Talking about the campaign, Bader Ali Habib, Head of South Asia, Dubai Department of Economy and Tourism said: ''With growing demand for family-friendly experiences among Indian travellers, we aim to showcase Dubai's broad spectrum of offerings for all travellers, no matter what time of the year. With the onboarding of outbound Indian travellers this summer, we aim to showcase unique offerings in the city, which will entice visitors from all age-groups making it an exciting destination for the summer break. We are thrilled to launch this campaign in India and are confident that Indian family travellers will see immense value, as they continue to curate their summer itineraries.''

Comment by Poonam Dhillon

''It has been an honour to collaborate with Dubai Tourism for their summer campaign. During the shoot, me along with my co-stars, especially the children, thoroughly enjoyed our visit, be it the hot air balloon rides or the desert safari, they truly brought alive the child in me. This culturally rich and vibrant destination has curated unique experiences for Indian travellers making it the ultimate destination for a perfect family getaway ,'' commented actor, Poonam Dhillon.

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A post shared by PoonamDhillon (@poonam_dhillon_)

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A post shared by PoonamDhillon (@poonam_dhillon_)

Two-Time Winner of Tripadvisor's Travellers' Choice Awards 2023

Dubai has been honoured as the top global destination in the Tripadvisor Travellers' Choice Awards 2023 for the second consecutive year. The city offers a diverse array of world-class attractions that guarantee a delightful and secure experience for the entire family. To make family travel more affordable, Dubai Economy & Tourism has introduced the exciting 'Kids Go Free' deals, allowing travellers to enjoy a memorable family getaway while saving on expenses. These deals cover a wide range of offerings, including top hotels, captivating hotspots, and popular attractions in Dubai.

Dubai welcomes families with kids go free

The Kids Go Free initiative in Dubai provides families with the opportunity to explore a wide range of attractions, both classic and newer. Families can enjoy iconic landmarks such as the Dubai Fountain, the Top Burj Khalifa, and LEGOLAND Dubai Park at Dubai Parks and Resorts. They can also immerse themselves in the future at the Museum of the Future, explore the interactive AYA Universe, and enjoy panoramic views from the Sky Views Observatory. Additionally, children can benefit from complimentary stays and dining at various beach properties, city hotels, and resorts, including renowned chains like Atlantis The Palm, Address Sky View, and Hotel Indigo Dubai Downtown, among others. With its value-added options and exciting vacation possibilities, Dubai is an excellent choice for families seeking a fresh and memorable holiday destination.

Positioning Dubai for success


Dubai's Department of Economy and Tourism (DET) plays a crucial role in positioning Dubai as a global economic and tourism hub. Its ultimate vision is to make Dubai the world's leading commercial center, investment hub, and tourism destination. DET is dedicated to supporting the government's efforts in enhancing Dubai's economy, tourism competitiveness, and overall quality of life.

Attracting global talent and creating opportunities

DET focuses on promoting Dubai's diverse destination proposition, unique lifestyle, and exceptional quality of life. It aims to attract top global talent, create a world-class business environment, and drive productivity growth. As the principal authority, DET is responsible for the planning, supervision, development, and marketing of Dubai's business and tourism sectors.

Within its portfolio, DET oversees several entities, including Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI), Dubai SME, Dubai College of Tourism, Dubai Calendar, and Dubai Business Events. These entities contribute to the overall development and promotion of Dubai's business, tourism, and events sectors.

For more information about Dubai and its offerings, including the Kids Go Free campaign, the full film, high-resolution images, and summer offers, you can visit the provided links:

Full Film: https://www.visitdubai.com/en/travel-to-dubai?perz=in

Kids Go Free Link: https://www.visitdubai.com/en/deals-and-offers/summer-offers?tags=Kids+go+free

 

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