Rebranding is often considered a risk, but for these companies, the idea has worked out well over the decades
For any company, its name and logo are its identity. Therefore, companies try to keep their logo and name intact forever. Imagine Coca-Cola with a new name. It feels strange, right?
However, over the decades, some of the biggest companies in the world have changed their logos and names. In this trivia, check out the former names of these world-renowned companies you probably weren’t aware of.
Founded by Larry Page and Sergey Brin, BackRub was a search engine company started in 1996. This company is now known as Google from the word ‘googolplex.’.
Odeo started its journey as a podcast platform, but later, it became a microblogging platform called Twitter. After Elon Musk’s takeover, Twitter has become X.
In 1996, Relentless started as an online bookshop company. However, it was soon after rebranded to Amazon by its founder, Jeff Bezos.
Before BackRub started, Jerry’s Guide to the World Wide Web hit the internet in 1994. However, its founders, Jerry Yang and David Filo, realised that the name was too long, and hence, they changed it to Yahoo!
US-based Matchbox made dating an easy task with its app on smartphones. However, the company wanted something that sounded catchier, so Matchbox became Tinder.
