Published By: Gurpreet

Menswear, But Make It Art: Vijay Varma, Ayushmann & Ishaan Are Quietly Leading the Style Shift

Whether it's avant-garde tailoring, unique textures, or vibrant color palettes, these actors are championing a more creative, expressive approach to style in Bollywood.

When it comes to fashion, Bollywood has long been defined by its glamorous heroines, with leading men often relegated to more traditional, classic wardrobes. However, a quiet revolution is taking place in the world of menswear in Indian cinema, and at the forefront of this shift are actors Vijay Varma, Ayushmann Khurrana, and Ishaan Khatter. These three stars are redefining how men dress on screen and off, pushing the boundaries of traditional menswear and incorporating bold, artistic choices into their wardrobes.

Vijay Varma: A Master of Subtle Elegance

Vijay Varma is known for his intense roles in films like Gully Boy and Darlings, but his approach to menswear is all about quiet sophistication and understated elegance. His style, while never loud, speaks volumes about his ability to merge tradition with contemporary flair. Often seen in structured suits, tailored trousers, and minimalistic yet stylish outerwear, Vijay’s fashion choices convey confidence without the need for flashy trends.

The actor often embraces muted colors—earth tones, pastels, and blacks—that complement his calm demeanor and powerful performances. What sets Vijay apart, though, is his knack for pairing classic pieces with modern cuts, which gives his outfits an almost artistic, curated feel. His penchant for clean lines and simple accessories elevates his look, making menswear feel effortless yet meticulously put together. With a clear understanding of how clothing can enhance one’s persona, Vijay’s style is a masterclass in subtlety, proving that less is more when it comes to masculine elegance.

Ayushmann Khurrana: Breaking Boundaries with Boldness

Ayushmann Khurrana has always been an actor willing to take risks—on screen and in fashion. Known for his eclectic choices, Ayushmann has firmly established himself as a leader in the menswear shift by embracing bold prints, unconventional silhouettes, and vibrant colors. Whether he’s wearing a tailored floral suit or mixing streetwear with formal wear, Ayushmann consistently demonstrates his fearless approach to style.

His love for pushing boundaries extends beyond just clothing choices; Ayushmann’s confidence in his sartorial experimentation makes him stand out. He’s not afraid to embrace textures like velvet, metallics, and sequins, taking what might typically be seen as women’s fashion and making them distinctly his own. His red carpet looks often blend high-fashion with fun, demonstrating that menswear can be both artistic and expressive. In a world where many male celebrities stick to safe, timeless choices, Ayushmann's fearless experimentation serves as a reminder that style is an art form, one that can evolve beyond convention.

Ishaan Khatter: Youthful Energy Meets Sophisticated Fashion

Ishaan Khatter, the youngest of the trio, has quickly made a name for himself not only with his acting chops but also with his youthful and dynamic fashion sense. He brings a fresh energy to menswear, combining contemporary streetwear with elegant high-fashion pieces. Ishaan is a master at balancing casual and formal, often seen in relaxed fits that still exude a sense of sophistication.

Whether he’s sporting a hoodie under a tailored blazer or mixing casual denim with sharp shoes, Ishaan's style reflects his laid-back personality while still capturing the essence of elevated fashion. His color choices are often playful—bright oranges, blues, and greens—which inject a sense of fun into the traditional idea of masculinity. Ishaan’s approach shows that menswear doesn’t have to be stiff or overly structured; it can embrace fluidity and expression, all while looking polished and sharp.

Reinventing Masculinity Through Fashion

Together, Vijay, Ayushmann, and Ishaan are redefining what it means to be a stylish man in Bollywood. They are taking risks with color, silhouette, and texture, proving that menswear can be just as artistic and dynamic as womenswear. Their fashion choices aren’t just about wearing clothes; they’re about making a statement—challenging traditional notions of masculinity and showcasing that personal expression can coexist with sophistication.

What stands out about their approach is that they make bold fashion choices without appearing overtly flashy. Their style feels natural, effortless, and deeply connected to their individual personalities, making them relatable icons for a new generation of men who are interested in fashion as a form of self-expression. Rather than following trends, they’re helping to set them, showing that the future of menswear is not just about clothing, but about art in motion.

Through their quiet yet bold approach to style, these three actors are leading the charge in reshaping the way menswear is perceived in Bollywood. Their creativity is inspiring a shift in the industry, where fashion is no longer confined to a traditional box but is free to evolve and become an extension of the actor’s identity.