Kroll, a financial advisory solution provider agency, releases a Celebrity Brand Valuation Report every year, ranking celebrities according to their assessed brand values over the past year. As per Kroll, for 2023, Ranveer Singh has emerged as the celebrity with the highest brand value in the Bollywood industry. The actor’s brand value for 2023 is estimated at $203 million, just behind Virat Kohli whose brand valuation is $227 million. Ranveer Singh has even surpassed his wife Deepika Padukone, the highest-ranked actress in the Indian film industry with a brand value of $96 million.
Let us explore how Ranveer Singh became B-Town’s top brand and what fuels his strong market presence.
Ranveer Singh is ubiquitous when it comes to social media, public events, TV and even YouTube. The actor can lure renowned brands his way, garnering attention across various industries with his soaring brand value.
Singh was recently seen in an ad for D’Decor’s Sansaar as the Brand Ambassador. His ventures extend to numerous other high-end projects and brands which encompass sportswear, BFSI, fashion, sexual wellness, gaming, fitness, FMCG, hospitality, health, travel, fitness and communication. This showcases his immense worth in the market and his wide-ranging appeal.
Ranveer Singh Teams Up with Adidas
With over 42 endorsements across various sectors, Ranveer Singh has established himself as the leading choice for brands. His collaborations are marked by charisma, desirability and originality which attract the brands toward him, making him more than just a brand ambassador but a bona fide partner in mapping brand identity.
Some of Singh’s noteworthy endorsements include Pepsi, Ducati, Chings, Tiffany and Co., Adidas, Boldcare, and Zomato.
From iconic beverages to luxury brands, Ranveer Singh’s distinguished presence across various industries secures his reputation as a paramount brand magnate in the Indian entertainment industry.
Only two months into 2024, Ranveer Singh was already endorsing three new brands, namely Meesho, boAt, and BoldCare. Aviral Jain, who is the managing director of Kroll, the agency that ranked Singh as the top brand with maximum valuation, said, “His social media presence is robust with over 70 million followers. He injects fresh energy into the screen with unconventional brand campaigns that achieve success. While there is a risk of potential overexposure, it also fuels his expanding portfolio. With Ranveer, more is always better.”
When Ducati announced Ranveer Singh as their Brand Face
Lloyd Mathias, a business strategist and angel investor shared his view on the reasons behind Ranveer Singh’s skyrocketing brand value. He observed, “Apart from the movies, Ranveer Singh’s energetic and entertaining personality, and dressing sense, for which he gets talked about and noticed, make him attractive to brands across the spectrum”.
Dr. Sandeep Goyal, chairman of Rediffusion and Chief mentor at the Indian Institute of Human Brands, states. “He comes across as gregarious and fun - and most brand scripts are written to further emphasize those brand dimensions. No wonder he is the current favourite for brands. His youthful antics, his bizarre sense of timing, his humour, and generally good fun attitude stand out.”
Driven by his spirited and multifaceted persona, Ranveer Singh’s unrivalled brand presence continues to dominate the market. His prominent influence and never-ending charisma in the shifting realm of celebrity endorsements are the key to his image as the 'Ultimate Brand King.'
