Pizza Hut is making your home shifting process a bit easier by offering “quick and easy dining set up.”
Ever faced the problem of having delicious pizza sitting on the floor just because you are yet to unpack your dining table after shifting to a new house? Well, you are not alone. At least “87% of Americans have ordered pizza during a move, 79% of whom admitted to consuming said pizza on the floor,” according to Pizza Hut’s own data. To solve this problem the company came up with a unique strategy. It's “specialty” designed pizza box, which is a practical solution for pizza lovers during the chaos of shifting.
(Credit - @PenskeMoving X handle)
“Unpacking is the last thing you want to worry about when you want to enjoy a hard-earned meal at the end of a long day, which is why Pizza Hut has stepped in to help customers deal with the chao of moving with the creation of the Moving Box Table,” according to Melissa Friebe, Pizza Hut’s chief marketing officer.
“That’s why Pizza Hut is coming to the rescue with limited-edition Moving Box Tables during a peak time of the year for moving in popular U.S. cities seeing the most moves,” Pizza Hut said in a news release. “Home is where the Hut is, after all.”
“We love that pizza is a universal moving-day tradition for many, but we hate that it ends up eaten on the floor,” Friebe said in the news release. “This Moving Box Table will help us show up for Pizza Hut customers by providing not just a delicious pizza after a stressful moving day but somewhere easy and comfortable to enjoy it, too,” Friebe added.
The corrugated structure of the table box folds into a base, capable of supporting a pizza box.
Brands often come up with buzzy marketing campaigns to get attention, especially during important holidays or events. When the sale dips, the need for innovative ideas is of paramount importance.
The parent company Yum Brands is facing decreasing. Moreover, Pizza Hut witnessed a decline in same-store by 3% in the second quarter. Even their competitors like McDonald’s, Starbucks, Burger King have also reported “less foot traffic and lower overall sales”.
“Moving Box Table” or a mini cardboard table will be available for a limited time to customers in Dallas, Charlotte and Orlando, the three of most preferred U.S. cities to move to.
“It comes free with any and all carryout orders that consist of a large menu-priced pizza,” according to Pizza Hut.
Pizza Hut is a front runner in competing with other chains like Papa John’s and Dominos. In February during Valentine’s Day, the company started “Goodbye Pies” campaign. It is basically ordering free Pizza Hut delivery to the address of an ex.
In December 2023, Pizza Hut launched “Reverse Delivery” doormat, through which customers were eligible to gift a free pizza to their delivery driver.
Currently, Pizza Hut operates over 19,000 restaurants in more than 100 countries.
