Published By: Sayan Paul

Birthday Spotlight: The Entrepreneur Taapsee Pannu - Inside Her Event Management Company

The 'Pink' actress co-manages an event management company named "The Wedding Factory" alongside her sister Shagun and her friend Farah Parvaresh.

It’s not unusual to see Bollywood stars turn entrepreneurs... some open restaurants, others invest in real estate, and so on. But Taapsee Pannu has never been one to follow the crowd. Much like her film choices, her business venture is refreshingly offbeat. She runs an event management company called The Wedding Factory along with her sister Shagun and close friend Farah Parvaresh. While many know her as the fiery, fearless face of new-age Hindi cinema, not everyone knows about this creative venture she has been building behind the scenes.

So, as Taapsee celebrates her 38th birthday today, let’s shine a light on this lesser-known side of her career.

The Wedding Factory - How It Started

Back in 2015, Taapsee joined hands with her sister, Shagun Pannu, and their close friend, Farah Parvaresh, to bring a shared dream to life - The Wedding Factory. What they envisioned wasn’t just another event planning company, but something more personal and more thoughtful. Instead of over-the-top, formulaic setups, their goal was to create celebrations that felt intimate and unforgettable, where every detail told a story. As Taapsee once put it, they weren’t chasing grandeur for the sake of it. Rather, they wanted to design moments that linger in people’s hearts long after the lights dim and the hashtags fade. It was about events that spoke to who the couple was, not just what looked good on Instagram.

Credit: the.wedding.factory

How They Make It Happen

The Wedding Factory offers everything from lavish weddings to corporate galas and themed social soirées. Destination weddings are a hallmark: managing guest logistics, ceremony design, and everything in between. In this venture, each founder brings a distinct strength: Farah Parvaresh for creative vision, Shagun Pannu for logistics and client relations, and Taapsee herself for marketing strategy and brand visibility.

Taapsee remains hands‑on in marketing and big-picture planning, while leaving day‑to‑day execution to her partners. She has spoken about the trust clients place in her name and reputation, and the responsibility that brings to deliver nothing short of excellence.

Credit: the.wedding.factory

Highlights from Their Portfolio

Although The Wedding Factory doesn’t chase press coverage, certain milestones stand out. They orchestrated Taapsee’s own wedding to Danish shuttler Mathias Boe in 2024, a discreet, intimate affair planned entirely through their own firm. Fans and commentators alike praised its simplicity and emotional resonance. Shagun and Farah’s personal events (like Farah’s wedding) have also doubled as showcases, generating word‑of‑mouth acclaim in the industry.

Their aesthetic philosophy blends tradition and minimalism, such as rustic Punjabi charm tempered with sleek, modern design cues. Décor, lighting, and mehendi motifs are all tailored to reflect each client’s story and personality.

Credit: the.wedding.factory

Balancing Stardom and Strategy

Taapsee’s life is a high‑octane juggling act. She films across three industries, endorses top brands, and owns the Pune 7 Aces badminton team in the Premier Badminton League. Still, entrepreneurship energizes her, offering a creative haven beyond cinema.

Remarkably, she recouped her initial investment within the first year, even navigating through the turbulence of India’s 2016 demonetization. That balance (Taapsee on vision, Shagun and Farah on execution) anchors the business sensibly and sustainably.

Happy Birthday, Tapsee!