Score a marketing hat-trick by leveraging IPL’s winning tactics to elevate your startup’s game and dominate the field!
The Indian Premier League (IPL) is a masterclass in marketing. Each year, as the tournament starts, it's not only about the runs or wickets but also entertainment, celebrity buzz, and innovative business tactics that attract millions. In 2025, brands and startups are observing how this cricket carnival becomes a goldmine of opportunities.
What makes the IPL irresistible to fans, players, and marketers? Its ingenious marketing strategies have turned it into a global phenomenon. From a hyper-local vibe to worldwide reach, IPL has cracked the code. Let's explore how startups can utilise these strategies to succeed in their own business endeavours.
Credit: TOI
Much like IPL teams build rich narratives around their players—heroes, underdogs, and everything in between—startups need to weave a compelling story. The IPL does this effortlessly. Each season, a new set of rivalries, backstories, and player journeys adds layers to its brand identity.
Take Rajasthan Royals, for instance, with their underdog story year after year. Startups can create similar hooks by not just showcasing their products but also telling a human story, positioning their brand as the "underdog," and making a big impact in a competitive market.
In fact, stats show that brands with a strong narrative see up to 30% higher engagement rates on social media compared to those without one. Startups can use these insights to drive their campaigns with relatable stories that resonate with their audience.
Credit: One Cricket
IPL's biggest strength lies in its use of celebrities. Bollywood icons like Shah Rukh Khan and the owners of cricketing legends form part of the DNA of teams like the Kolkata Knight Riders.
However, the IPL also understands that the right mix of cricket stars can elevate its teams. From MS Dhoni to Virat Kohli, these stars aren't just players—they are brands. Startups, too, can tap into influencers and industry leaders who can bring credibility and excitement to their products.
According to marketing research, utilising an influential figure on social media can increase conversion rates by up to 25%. A carefully chosen brand ambassador and behind-the-scenes footage of the startup journey can lead to deeper brand loyalty and outreach.
Credit: MI
The IPL's success lies in its ability to balance local pride with global appeal. Teams like the Mumbai Indians and Chennai Super Kings have become synonymous with their cities, attracting immense local support.
For startups, the lesson is clear: build a loyal local community first. Local outreach initiatives, whether regional collaborations or language-specific content, foster a deeper connection.
However, a startup can't afford to stop there. It must scale its strategies to make a global impact, just as the IPL has expanded its reach by broadcasting to over 120 countries. Startups should consider enhancing their digital presence through multilingual content, making their offerings accessible and relatable across diverse markets.
Credit: Money Control
IPL's marketing strategy extends far beyond the matches. Live music, fan zones, and engaging digital content amplify the 'stadium experience', which for startups translates into creating an immersive experience.
While hosting a grand launch event is one way, building an online experience through interactive digital content can work wonders, especially during the IPL season when eyes are glued to screens. Engaging with users through social media challenges or exclusive behind-the-scenes content can generate buzz.
Did you know that 75% of consumers are more likely to buy a product if the brand offers an interactive experience? Whether it's a live webinar or an Instagram contest, startups can create experiences that keep customers engaged long after the product has launched.
Credit: Sportsinmedia
IPL builds its fanbase by rewarding loyalty—just look at the team fan clubs and exclusive merchandise. Startups should follow suit by developing loyalty programs that not only offer discounts but also provide VIP access or early product releases.
Startups can also explore content marketing. Exclusive "insider" content that goes behind the curtain—whether that's team strategy meetings or product development secrets—creates a stronger bond with customers.
The numbers back it up: 85% of brands that have loyalty programs report increased customer retention. With the IPL's strong social media presence and fan loyalty, startups can adopt similar strategies to maintain consistent engagement with their audience.
