Instagram rolls out new features, users can now cross-post Reels from Instagram to Facebook

With an aim to enhance user experience, Meta-owned photo-sharing platform Instagram has announced that it is rolling out new features and updates to Reels, including cross-posting from Instagram to Facebook.

Meta-owned photo-sharing platform Instagram, with an aim to enhance user experience, has announced the roll out of new features and updates to Reels, including cross-posting from Instagram to Facebook. The photo-sharing platform's head Adam Mosseri announced the new Reels updates on Twitter.

"We are launching a few new Reels features to make it fun and easy for people to find + share more entertaining content -- 'Add Yours' Sticker, IG-to-FB Crossposting, FB Reels Insights," Mosseri captioned the video he posted on the microblogging site.

 

Now with just the tap of a button, users can now cross-post Reels from Instagram to Facebook. Not just that, the Add Yours sticker that became popular in Stories is now coming to Reels on Instagram and Facebook, added Mosseri. Additionally, the qualifying creators on the platform will now be able to access Facebook Stars tipping function and more Reels insights via Creator Studio.

Instagram to begin testing new 'ultra-tall photos'

Meanwhile, the Meta-owned platform confirmed that it will soon begin testing new 'ultra-tall photos' with a target to introduce support for slimmer, taller 9:16 screen ratio photos so that they fill the entire screen as users scroll through the app's feed. The decision has been made by Instagram to match its full-screen reels, as reported by The Verge.

For the unversed, the platform tops out around a 4:5 screen ratio currently when displaying vertical images that have been cropped accordingly. The new test will begin in August itself. "You can have tall videos, but you cannot have tall photos on Instagram, so we thought maybe we should make sure that we treat both equally," Mosseri had said during his weekly 'Ask Me Anything' recently.

Earlier, Instagram's TikTok-like redesign was slammed by some photographers for forcing all photos to awkwardly display in a 9:16 frame.